Friday, February 28, 2014

Creating Abundance with Flower Essences and Aromatherapy

They say that creating abundance in your life starts with feeling like your life is already full of abundance! And that's what my "Abundant Prosperity" spray is intended to do. It is designed to help you feel more lighthearted and aware of the joys you have already. 

Available on my website.
And on Etsy.

Monday, February 17, 2014

The Need for a Business Plan in the Healing Arts

"The healing arts have always involved an exchange of energy. A few generations ago a farmer might have offered a chicken or a goat in exchange for a healer’s remedies; today this exchange involves money. I often hear herbalists and healers say that they don’t feel comfortable accepting money in exchange for their services. It’s as if money itself is somehow tainted with a negative energy, and that being poor will make you more honest and pure. Money is simply the new currency – the modern day chicken and goats. In order truly to thrive doing what you love, it’s important to make peace with money as today’s accepted form of energy exchange." -- Melanie Pulla, from her article Herbalpreneurship and the Importance of a Business Plan on the Herb Geek blog (a new favorite of mine).

My intention for this year is to at least triple my income in my Mama Love flower essence aromatherapy business. I'm expanding my product line and working on the research and development phase of that right now. I'm also in the planning stages of developing a new and improved (and greatly expanded) website and will be getting into a new phase of product photography in the next few weeks. When I think about it too much I get seriously overwhelmed because, in addition to this, I'm in school updating my skills in order to get a better day job / career job. The recession kicked my butt so hard I've had no choice but to deal with this. But in reality Paul and I really wish we could make a living at our small businesses instead. Going to school on student loans is giving me the time to do both. But I keep forgetting about pacing myself. And that's where having a workable business plan comes in.

I loved Melanie's article because she so succinctly describes what happens when you don't have a business plan and refer to it: she described MY life! ("Oh crap," I thought when I read it.) Last semester I just did what I thought I had to do to keep my business afloat and barely did enough of that. I did, however, add some new products to my line before school started and that, as well as just persisting, tripled my Mama Love income last year! To triple it again, though, I need to come back to basics and have a measured step by step approach I can follow without freaking out.

Deep sighing. There's a book about how to write a business plan on my bookshelf. I've read it. I think I even have written a business plan or two. But I didn't know how to do one for the businesses we're in now. How do you even conceive of a market analysis for an esoteric healing practice done in a way that is markedly different than anyone we know, especially one done over the internet as well as in-person? And art? Yeah... I'd LOVE to be able to project how much money we could make doing that! But back to basics: it isn't hard to imagine doing parts of it. It's probably even feasible to come up with a marketing plan based on what we know from what we've done already. And I intend to follow through on what we've learned.

Tuesday, February 11, 2014

Renewed Faith and Optimism Flower Essence Formula

Tonight I was restocking my "Renewed Faith and Optimism" Flower Essence Spray and, as often happens, really felt that this was one I could use for myself. Not always -- just today. Because, you know, sometimes the long haul grind gets you down. You forget that it's about day to day -- not just the journey. And it starts to make you weary thinking about all you have to do and whether it will really wind up being worthwhile.

So since I had a bottle in my hand I decided to sample some for myself. And despite having used this formula in the past with nice results, I was surprised by how it felt this time around.

Flower essences don't affect you the same way every time you use them. Because they tend to balance you out in whatever way you are out of balance, the feelings may vary depending on what state you are in and how you got there.

Tonight, what I wanted to feel was uplifted. But what I felt instead was a feeling of grounded quiet calm. It took me a bit to identify the sensation but then it dawned on me: I felt patient. Patience is not a state one would typically associate with Sheryl Karas. I'm always striving to get things done and it's never fast enough. But that was the initial response I had to this formula -- a quiet patient calm.

And then, when I acknowledged that this was an acceptable state, a growing sense of happiness. When it was okay with me to be patient and to allow things to take the time they take—actually, to just be alright with the present moment—the present moment was alright again when it had not felt alright before. Kind of a Zen moment as I think about it now. Not overly focussed on the future and how that would turn out, I could just be in the present. And the present is fine. The present is pleasant, surrounded by my favorite smelling supplies, doing a small project for my business, doing something I like to do.

I would not have named this feeling "optimism" because I wasn't thinking about the future. And yet I was content in the present and feeling as I would want to feel, period. Faith? Again, I think of that as future-oriented, too. But yet, if I were to  feel as if this present pleasant feeling were to extend into my future, I'd have faith that it would feel pretty good and that's a way of defining optimism, too.

Renewed faith and optimism comes from being centered in the present moment. A good life lesson if I ever saw one.